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CX Immersive

GROW YOUR ATTRACTION REVENUE

Implement world-class Guest experience strategy that drives revenue, repeat visits, and sustainable growth.

HOW I HELP LET'S CHAT

CX Immersive provides Guest Experience strategy and consulting for the attractions industry, including theme parks, waterparks, location-based entertainment (LBE), and themed entertainment venues. Clay Talley is an Attractions Industry CX Executive with nearly 20 years of experience, including Disney and The VOID. Working with organizations connected to IAAPA, TEA, and WWA.

Who I Am

Clay Talley - Attractions Industry CX Executive, xDisney, xVOID
CLAY TALLEY
ATTRACTIONS INDUSTRY CX EXECUTIVE

YOUR SWISS ARMY KNIFE
FOR GUEST EXPERIENCE

I help attractions and experiences drive revenue by improving the pinch points that matter most—awareness, retention, and per-cap spend.

I work directly with your teams to implement proven Guest-centric improvement initiatives. Whether you need someone embedded for the long haul or focused on a single project, I scale my hours to your budget so you get executive-level CX leadership without the executive-level overhead.

Clay Talley - Attractions Industry CX Executive, xDisney, xVOID
CLAY TALLEY
ATTRACTIONS INDUSTRY CX EXECUTIVE

YOUR SWISS ARMY KNIFE
FOR GUEST EXPERIENCE

I help attractions and experiences drive revenue by improving the pinch points that matter most—awareness, retention, and per-cap spend.

I work directly with your teams to implement proven Guest-centric improvement initiatives. Whether you need someone embedded for the long haul or focused on a single project, I scale my hours to your budget so you get executive-level CX leadership without the executive-level overhead.

Who I Work With

For Creatives

I make your vision profitable by installing the proven systems and processes that drive better capacity utilization and increase awareness. Drawing on my operator-focused background, we will improve your revenue without ever compromising your creative idea.

For Operators

I help you layer an engaging, sustainable, Guest-centric strategy over your existing operations. The result is an experience where Guests stay longer, spend more, and feel that intangible difference that sets you apart from the competition.

How We Work Together

Project-Hire

Whether you're about to open a new location or launch a new initiative, I help you develop and execute a sustainable action plan. We will intentionally polish every touchpoint so you know exactly how Guests should flow, feel, and interact with your brand at every single step.

Retainer

Designed to fit your operational reality, I work alongside your managers and frontline staff to build the strategic systems and culture that naturally prioritize the Guest experience. I use a proven playbook to drive acquisition and retention, ultimately increasing your revenue and loyalty.

Advisory

When you are making big decisions about a new type of experience, scaling your brand, or navigating operational shifts, I act as your subject matter expert. I ensure every choice serves the ultimate Guest experience, allowing your vision to scale while protecting your short-term revenue and long-term sustainability.

Trusted by Industry Leaders

James Jensen

JAMES JENSEN

Founder & CEO

JUMP by Limitless Flight

“Clay is one of the most brilliant minds when it comes to customer experience. He has a TALENT FOR UNDERSTANDING YOUR MISSION and teaching core principles to your teams. Each member of the JUMP team understands that it is their job to ‘create a life-changing moment’ for each Guest at JUMP, no matter the circumstances.”

Evan Barnett

EVAN BARNETT

President

Pyek Management

“Clay is a visionary leader in Customer Experience, with an exceptional ability to craft and implement strategies that SET NEW STANDARDS in the attractions industry. His talent for turning big ideas into polished, high-impact experiences is unmatched, ensuring that every touchpoint is intentional and memorable.”

Brad Ritchie

BRAD RITCHIE

VP, Venue Deployment

The VOID

“Clay is substantiated by his success, highlighted in his ability to conceptualize those creative visionaries in immersive entertainment and his innate talent to put their visions and goals into SCALABLE, PROFITABLE, WORLD-CLASS customer experiences. Credit needs to be given where credit is due, The VOID’s world-class Customer Experience was shaped by Clay’s genius.”